IV. Technology & Innovation
The best ideas change the way things are done.
Every transformation begins with a question.
Why must a process necessarily work the way it always has?
What would happen if technology could make an experience simpler, more immediate and more intelligent?
Our interest in innovation comes from this willingness to question what already exists.
From experience to solution.
Vikey is a case in point.
Born from the need to simplify access to hotels and short-stay properties, the startup developed digital tools that bring together guest identification, guest management and property access.
Along the way it attracted institutional investors, culminating in a significant industrial transaction with the Zucchetti Group.
Technology becomes valuable when it stops being the protagonist and starts improving what we do every day.